Here click on the lower top navigation on My Store Account and below on My Outlets.
Then you will see your outlets, and here click next to your outlet on Dashboard.
Now you will see on the left navigation many tools to edit your shop and to add more info.
When you click on Apps you will find some more tools for your Outlet Shop:
Photos: add and manage your albums Invite & Promote: promote your Outlet Shop to friends and fans Coupons: create and display coupons for your store Form: you can create a form to get ore info from your customers Videos: add videos for your outlet shop